Industry News
The prospect and development of electric heaters
- ReleaseTime: 2023-12-20
Since the beginning of this year, domestic heating equipment such as electric blankets and heaters have been highly favored in the international market. Data shows that in the first three quarters, China's exports of electric heaters, electric blankets and other categories to Europe achieved rapid growth, with the export value of electric blankets increasing by 46.1% year-on-year.
According to information released by the China Household Electrical Appliances Association, from January to July 2022, the cumulative export value of electric heaters in China reached 490 million US dollars, a year-on-year increase of 23%; In July alone, the 27 EU countries imported 1.29 million electric blankets from China, an increase of nearly 150% compared to the previous month.
Sales Status and Market Outlook Analysis of Electric Warmer Industry in 2023
According to the data from the OVI market compass, the development of baseboard heaters in the market is currently relatively rapid. In June, July, and September 2022, the growth rate of the baseboard heater market was significant, with sales reaching 1.6909 million yuan in June, a year-on-year increase of 30%; The sales revenue in July was 808000 yuan, a year-on-year increase of 31.6%.
In addition, water heating blankets have also been a popular bedding heating product among consumers in the past two years. According to the "Double 12" electrical appliance consumption data released by Suning.com in 2021, the sales of water heating blankets on the platform have increased by 495.06% year-on-year since November of that year. According to data from JD platform, with the arrival of the cold wave in 2022, the transaction volume of water heating blankets on the platform has increased by nearly 100% year-on-year.
According to the "2022-2027 China Electric Warmer Market Deep Survey and Research Report" by China Research Institute Puhua
From "sufficient supply" to "fast supply", a more sound industrial system and a more complete industrial chain are the foundation for the popularity of Chinese manufacturing overseas. China's manufacturing industry has 31 major categories, 179 medium categories, and 609 subcategories, making it the most comprehensive and complete manufacturing industry in the world. The world's leading industrial chain supporting capabilities help consolidate the advantages of the complete industrial system, making the "nose" of Chinese manufacturing more agile and the "hands and feet" faster. In Cixi, Zhejiang, producing a heater can be sourced locally, from small switches to large radiators. This not only ensures stable and reliable production capacity, but also enables the collaborative advantage of the industrial cluster to quickly transform into a product market advantage.
In recent years, the home appliance industry has shown a trend of multifunctional integration, and electric heaters are no exception. In addition to its own functions such as humidification and clothes hanging, new products with functions such as air filtration and dual use of warm and cold air heaters are also emerging. Some brands are trying to add various air filters to baseboard heaters and warm air heaters to make them have functions such as sterilization, formaldehyde removal, and haze removal. In addition to the above functions, foldable, intelligent, environmentally friendly, and large-scale heating functions are also steadily iterating.
