Industry News
The 'warm economy' requires joint efforts from multiple parties to ensure warmth and peace
- ReleaseTime: 2024-12-12
In the midst of the cold winter, temperatures in many parts of the country are gradually decreasing, and "heating goddesses" such as small suns and underfloor heating mats are undergoing renovations. The strong market demand has driven consumption.
Data shows that during the "Double 11" period, the transaction volume of heaters on a certain e-commerce platform increased by 466% month on month, and the search volume for indoor heaters increased by more than 7 times month on month. The surge in market demand has also driven a sudden increase in order volume for small home appliance manufacturers, with some companies achieving daily sales of 1 million yuan for heaters.
The diversified demand of consumers for heaters has stimulated the vitality of the "heating economy", and the market consumption momentum continues to be released. However, in the face of a huge market size, some illegal production enterprises have ulterior motives, and phenomena such as heater leakage and fire are not uncommon.
According to a previous report by CCTV Finance, some unscrupulous businesses have been using substandard products and counterfeit labels in the production of heaters, which has planted safety hazards. According to the investigation, some electric blankets sold in wholesale markets do not have a qualified certificate, counterfeit 3C certification, forge quality inspection reports, and save materials as much as possible, which does not meet national standards.
Unlike other consumer goods, using inferior heating products poses safety hazards. Consumers use it as a qualified product, while low-quality heating products cannot achieve actual effectiveness, not to mention the reduced heating effect, and more seriously, there is a possibility of electric shock, fire, etc.
For enterprises, product quality and reputation are the key to their foothold in the market economy. Individual businesses compromise the safety of their products to profit, and such short-sighted behavior is undoubtedly killing the chicken to take the egg, losing the foundation for the survival and development of a company.
We have seen that in order to further regulate the order of the heating equipment market, market supervision and management departments in many parts of the country have launched special inspection actions. By checking the records of merchants' product purchase and sales, inspecting production licenses, verifying inspection reports, etc., we will resolutely crack down on illegal production behaviors to safeguard the legitimate rights and interests of consumers and ensure public safety.
For enterprises, the "warm economy" is a business opportunity to expand the market. How to seize this winter consumption trend, form brand effect, and product quality are of utmost importance. Treating product quality as the "lifeline" of a company is essential for achieving long-term development in market competition.
For e-commerce platforms, while providing shopping convenience for consumers, they should also improve regulatory measures for merchants who have settled in, creating a more secure and reassuring shopping environment for consumers.
For consumers, when choosing heating products, they should purchase them through formal channels and carefully check the relevant qualification certificates, certification marks, etc. of the products. They cannot blindly pursue low prices and ignore the safety performance of the products.
With the joint efforts of multiple parties, we look forward to harvesting a warm and safe winter.
